App marketing will never be the same
It’s 2022 and the world of app marketing is unrecognizable. Reliable tracking techniques have faded away, with Apple restricting IDFAs and third-party cookies phasing out.
In this strange new world, it’s harder than ever for app developers and marketers to find new, paying users.
The world has changed…
App Avenue – the home of happy user acquisition - has descended into chaos, with the removal of cookies leading to a zombie app‑ocalypse for developers.
Rising from the debris of this post‑cookie world, one intrepid app developer seeks a solution to target ads at new paying users once again.
Will he succeed, or remain trapped in this marketing nightmare forever? Download our new comic to find out…