Triwin Games

50% increase in D7 ROAS for social casino games

SUCCESS STORY

Triwin Games gained 5X higher install to payer conversion and 50% increase in ROAS for their social casino games by targeting proven payers with Bango Audiences.


50%
higher ROAS
5X
higher
conversion rate
2X
higher
LTV (ARPU)

THEIR STORY

Triwin Games has dedicated itself to publishing online casino games globally. The team has comprehensive experience in the online casino games industry.

Their knowledge in game design, development, and publishing strength enables the team to launch products worldwide and gain greatest exposure in the market.

THEIR GOAL

Triwin Games wanted to increase the number of high value paying users acquired from their Facebook campaigns for their social casino games, including Cash Blitz and Tycoon Casino.

THEIR SOLUTION

Triwin Games ran a global user acquisition campaign. They used a set of Bango Audiences to target their Facebook ads to proven payers in similar social casino games.

THEIR SUCCESS

Compared to the campaigns Triwin Games targeted using their own audiences, the campaign targeted with Bango Audiences achieved:

  • 50% higher ROAS
  • 2X higher LTV (ARPU)
  • 5X higher conversion rate

From day one, Bango Audiences have outperformed our own audiences. Not only did we immediately start acquiring high value payers but we saw our D7 ROAS increase by 1.5X when targeting with Bango Audiences.

We will continue to use Bango Audiences with the support of the Bango Client Solutions Team who offer great strategies to optimize our performance even further. We highly recommend partners to try Bango audiences.

Wayne Qin
Co-Founder, Triwin Games

Try a Bango Audience