Upland

Upland increase ROAS by 95% within 90 days using Bango Audiences

OUTPERFORMING AAA CAMPAIGNS

App developer Upland increased ROAS by 95% targeting their campaigns with Bango Audiences of users that pay in similar apps, compared to their campaigns targeted with Facebook’s AAA audiences.

SUCCESS STORY

Upland used a selection of Bango Audiences to target their global UA campaigns over a 90 day period. Focusing their Facebook ads with these custom audiences of users that pay in similar apps to theirs gained Upland:


95%
increase in ROAS
37%
decrease in CPA
34%
decrease in average cost per unique purchaser

THEIR STORY

Upland is a metaverse that sits on top of the real world, allowing users to buy, sell and trade virtual properties that are mapped to actual addresses. Upland follows the principles of an open market economy, using blockchain technology to ensure true ownership of digital assets (NFTs). Upland is available on iOS, Android and the web. It can be played from anywhere in the world.

THEIR GOAL

For their casual app, Upland - A Virtual Property Trading Game, app developer Upland wanted to increase the install to payer conversion of high LTV users from their global UA campaigns.

THEIR SOLUTION

Upland used a selection of standard and tailored Bango Audiences to target their Facebook ads to users that recently paid in similar apps, including crypto and social trading investor apps.

Bango’s custom audiences are built from $bns of app purchase data. App marketers target their Facebook and TikTok UA campaigns with these custom audiences to get their ads straight to payers in similar apps.

THEIR SUCCESS

Compared to their campaigns targeted with Facebook’s AAA audiences, over a 90 day period the campaigns targeted with Bango Audiences achieved:

  • 95% increase in ROAS
  • 37% decrease in CPA
  • 34% decrease in average cost per unique purchaser

Initially targeting their US focused user acquisition campaigns with Bango Audiences, Upland has expanded their focus across additional tier 1 and tier 2 territories to support their launches into new markets.

The ROAS from our campaigns targeted with Bango Audiences outperformed Facebook’s AAA audiences by 95%. We increased ROAS and decreased CPA of high LTV users with Bango Audiences, a UA dream.

Our mobile app marketing agency are able to easily apply these custom audiences to target our Facebook UA campaigns at new high spending payers. We continue to expand our use of Bango Audiences to grow our global paying user base, they really are an innovation in paying user acquisition!

Dirk Lueth
Co-founder, Upland

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