Digital Ad Targeting: The Missing Piece

Finding your next paying customer in the advertising jungle

Bango research with 300 advertising professionals and 2000 consumers

Advertising. It’s a jungle out there.

Faced with shrinking budgets, privacy concerns, and the death of third-party cookies, many advertisers have found themselves in a new and hostile environment.

Those planning to survive — and thrive — must adopt a more adventurous approach, exploring new ways to cut costs and boost their return on ad spend (ROAS).

We surveyed ad professionals and consumers to understand the scale and intricacies of the current situation, uncovering tons of useful data points to help advertisers navigate the ad jungle.

45%

of advertisers say slashed budgets have impacted their ability to reach new customers

Digital ad targeting is not hitting the mark

60 %

of advertisers think it’s never been harder to reach the right audience

66 %

of consumers say the majority of ads they see online aren’t relevant to them

57 %

of advertisers say broad targeting methods aren’t working

Finding the missing piece

Both in-house and agency-side advertisers have been experimenting with new ad tech platforms — searching for the missing piece to complete their targeting approach.

In this report, we explore the tools, tactics, and technologies that retailers and advertisers are using to boost ROI.

The goal? To ensure digital ads are reaching those customers who click, convert, and return.

67%

Of advertisers are looking for the ‘missing piece’ to complete their targeting toolkit

Download the Missing Piece report to find out:

Why your current targeting methods are failing to deliver conversions
What new solutions like retail media networks can and can't provide to reach new audiences
How to gain a 95% higher ROAS compared to traditional targeting techniques
How to deliver ads straight to the most relevant audiences, in the market to buy
Why purchase behavior might just be the missing piece in your digital ad campaign