TikTok only entered the digital arena in 2016, but it continues to grow in leaps and bounds. At the beginning of 2022, Statista revealed that the platform is the sixth most-used social media app in the world with around 1 billion active users.
Recent estimates indicate that roughly eight new users join this social media platform every second. ByteDance, TikTok’s parent company, reported a 45% user increase between July 2020 and September 2021, with an expectation to reach 1.5 billion active users by the end of 2022.
Considering TikTok’s massive audience reach and active engagement levels, it represents substantial marketing opportunities for mobile app publishers. It gives app marketers a viable way to establish a greater online presence and gain more users.
This article explores top tips for TikTok advertising and what to avoid in TikTok marketing campaigns.
1. Keep creative styles dynamic
Similar ads with repetitive styles are not a good way to reach users. TikTok advises changing creative styles every seven days to keep your audience entertained and engaged without boring them with repetition.
Mixing and matching creative styles is also good practice for visual footage. Vary scenes by incorporating fresh transitions or different attention-grabbing starts.
Make sure to keep your videos in portrait! TikTok is a vertical platform. Keep in mind that the majority of users will use mobile phones for their TikTok scrolling and viewing, which makes a vertical ad more effective and user-friendly.
2. Don’t hang around!
Lengthier installments struggle to keep potential users interested. Keep your videos short. TikTok recommends 21- 34 second messages that pack a punch.
It is crucial to grab the audience’s attention within the first three to 10 seconds with engaging content. Marketing analysis show that the best-performing TikTok ads get their message across within the first three seconds.
3. Use TikTok tools
TikTok provides a Video Creation Kit designed to make it easy for you to create something from scratch. There is library of images and video templates provided. Use this kit to produce your first creative. It’s not as hard as you think.
4. Combine sounds and captions
TikTok indicates that 93% of top-performing videos use audio in some way and that 73% of users stop browsing to watch segments with sound. However, this does not mean that you can discard text and captions.
Spotlighting calls to action with a caption provides a blend of visual and audio targeting. Typically, a successful ad integrates text, images and sound. The combination of these aspects is stimulating and interesting.
5. Showcase authentic and engaging content
TikTok has its own unique style. Align your ad style with this tonality and presentation to speak to the TikTok audience.
Users want internet experiences that add value. By presenting a consistent brand persona, you successfully introduce yourself to an audience. When your brand gains traction and validity, it boosts your credibility.
Engaging content is one of the most successful ways to establish brand authenticity. Showcase your brand alongside the workings of your app to add more value.
Learn more… Mobile app user acquisition guide for TikTok Ads
To help you avoid any pitfalls if you are planning to start using the TikTok Ads platform, we’ve compiled insights and guidance to help app marketers get the most from the massive opportunity TikTok offers, including:
- The best way to get started with TikTok Ads
- TikTok Ads advantages and cost examples
- The important differences between TikTok and Facebook
- Top tips and advice to make your creatives effective
- 5 TikTok mistakes to avoid
Download your free copy today and nail paying user acquisition on TikTok.
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