By Sukey Miller - August 14, 2023
Over the past few years, the quantity and quality of ad targeting data available to app marketers has been severely reduced.
Relying on ad platform targeting data forces you to “go broader”, which is driving down ROAS.
You’re being backed into a corner. Is there a way out?
The intrepid app developer from our comic is trying to find a solution to this App-ocalypse.
Will he succeed?
Watch him as he takes on the challenge of bringing his paying user base back to life, and experience a user acquisition horror story you’ll never forget…!
In a move that has sent shockwaves throughout the app ecosystem, Unity have announced a major revamp to their pricing structure for all games that are built on the Unity engine. Is there a future for In-App Advertising monetization? What are the alternatives?
