This significant feature enables Google to enhance its audience identification to get your campaigns to audiences most likely to install and pay!

If you’ve been following our latest ‘Ad-venturer’ campaign, you’ll know that advertisers are becoming an adventurous bunch.

From their tools, to their tactics, and even their targeting, those at ad agencies and brands are exploring new ways to boost ROAS and reach relevant audiences.

Unfortunately, this trend isn’t being driven by a thirst for adventure alone. 

In the dynamic world of digital advertising, innovation is the name of the game. The latest game-changer on the UK advertising scene is the Origin Initiative. In this post, we'll take you on a journey through the UK cross media measurement program, Origin initiative, from its inception to its objectives, and explore the trail it's blazing across the advertising landscape, not just in the UK, but around the world.