Survive the chaos of audience targeting

By Sukey Miller - March 01, 2022

App marketing has fallen into ruin.

The world has borne witness to a zombie app-ocalypse, with IDFAs restrictions and third-party cookies being phased out. 

App developers and marketers are horrified by the masses of new paying users who can’t be found.

Unable to run targeted ads, it's a strange new world where app marketing teams are faced with unreachable users, and app developers are left without means to generate leads and revenues. 


undefined


A hard marketing job has gotten harder.

Amidst all the post-cookie mayhem, one daring app developer attempts to find a solution and escape this user acquisition nightmare. 

Will he succeed? 


Download our comic book and find out if he will survive the app-ocalypse …


undefined


More on this

Image for You can now add audience signals to your PMax app install campaigns
blogs

This significant feature enables Google to enhance its audience identification to get your campaigns to audiences most likely to install and pay!

Image for Digital advertising. It’s a jungle out there.
blogs

If you’ve been following our latest ‘Ad-venturer’ campaign, you’ll know that advertisers are becoming an adventurous bunch.

From their tools, to their tactics, and even their targeting, those at ad agencies and brands are exploring new ways to boost ROAS and reach relevant audiences.

Unfortunately, this trend isn’t being driven by a thirst for adventure alone. 

Image for Origin Initiative: Unveiling the Future of UK Advertising
blogs

In the dynamic world of digital advertising, innovation is the name of the game. The latest game-changer on the UK advertising scene is the Origin Initiative. In this post, we'll take you on a journey through the UK cross media measurement program, Origin initiative, from its inception to its objectives, and explore the trail it's blazing across the advertising landscape, not just in the UK, but around the world.


Ready to start supercharging your campaign ROAS?

Talk to an expert