The Business Intelligence Group has named Bango Audiences, ‘Advertising Technology Product of the Year’ in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Past purchase behavior is the best predictor of future purchase behavior. Bango’s Purchase Behavior Targeting technology, Bango Audiences allows marketers to promote their apps based on what users have previously bought.

Rather than wasting time and money targeting users that will never pay, Bango Audiences targets those who are active, interested, and in the market to buy. By analyzing the purchase data we process through our global payments platform, we create privacy compliant custom audiences based on what people have previously bought. These purchase behavior-based audiences can then be applied directly to target marketer’s social ads to the people that pay.

Through this targeting, Bango Audiences increases the conversion rate of new paying users by over 2x, enabling faster time to revenue.

“We are proud to reward and recognize Bango Audiences for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”