Image for You can now add audience signals to your PMax app install campaigns

This significant feature enables Google to enhance its audience identification to get your campaigns to audiences most likely to install and pay!

Sukey Miller - November 28, 2023
Image for Digital advertising. It’s a jungle out there.

If you’ve been following our latest ‘Ad-venturer’ campaign, you’ll know that advertisers are becoming an adventurous bunch.

From their tools, to their tactics, and even their targeting, those at ad agencies and brands are exploring new ways to boost ROAS and reach relevant audiences.

Unfortunately, this trend isn’t being driven by a thirst for adventure alone. 

Sukey Miller - November 14, 2023
Image for Origin Initiative: Unveiling the Future of UK Advertising

In the dynamic world of digital advertising, innovation is the name of the game. The latest game-changer on the UK advertising scene is the Origin Initiative. In this post, we'll take you on a journey through the UK cross media measurement program, Origin initiative, from its inception to its objectives, and explore the trail it's blazing across the advertising landscape, not just in the UK, but around the world.

Sukey Miller - November 09, 2023
Image for Evolved Bango Audiences driving additional 25% ROAS from UA campaigns

New machine learning technology identifies compelling purchase patterns and boosts campaign conversions for app developers.

Sukey Miller - October 24, 2023

More resources

Use cases Guides
Image for Bango launches second worst ad campaign

We thought our ad on a billboard in the North of England was Britain’s worst ad placement. We might’ve been wrong. 

Sukey Miller - September 21, 2023
Image for An industry no longer in Unity

In a move that has sent shockwaves throughout the app ecosystem, Unity have announced a major revamp to their pricing structure for all games that are built on the Unity engine. Is there a future for In-App Advertising monetization? What are the alternatives?

Dale Lawrence - September 15, 2023
Image for The App-ocalypse - A marketing horror story with a happy ending...

Over the past few years, the quantity and quality of ad targeting data available to app marketers has been severely reduced. 

Sukey Miller - August 14, 2023
Image for Time to go on an ad-venture…

Digital advertising. It’s a jungle out there. 

Sukey Miller - August 01, 2023
Image for Reaching the Right Audience - Unveiling the Secrets of Purchase Behavior Targeting

The marketing intelligence data no ad campaign should be without

Market intelligence data bridges the gap between your existing customers and a vast potential audience for your product. The right data will literally find your next paying customer.

Sukey Miller - July 25, 2023
Image for A day in the life of a User Acquisition Manager

On a Mission to Reach Their Perfect Audience

Your role: UA manager. 

Your mission (should you choose to accept it!): Maximizing return on ad spend (ROAS) from social ad campaigns. 

Sukey Miller - July 17, 2023