Blog

We thought our ad on a billboard in the North of England was Britain’s worst ad placement. We might’ve been wrong. 

In a move that has sent shockwaves throughout the app ecosystem, Unity have announced a major revamp to their pricing structure for all games that are built on the Unity engine. Is there a future for In-App Advertising monetization? What are the alternatives?

Over the past few years, the quantity and quality of ad targeting data available to app marketers has been severely reduced. 

Digital advertising. It’s a jungle out there. 

The marketing intelligence data no ad campaign should be without

Market intelligence data bridges the gap between your existing customers and a vast potential audience for your product. The right data will literally find your next paying customer.

On a Mission to Reach Their Perfect Audience

Your role: UA manager. 

Your mission (should you choose to accept it!): Maximizing return on ad spend (ROAS) from social ad campaigns. 

Everything you need to know about using custom audiences to reach a new audience, increase campaign conversions and grow your paying user base, in one handy cheat sheet.

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

In this guide, we will show you how to harness the power of Facebook's ad targeting options by creating Custom Audiences and Lookalike Audiences.

The Bango ‘Three Minutes With’ series talks with app marketers and industry experts to get their views on User Acquisition (UA) and monetization in the global marketplace. In the latest interview, Bango sits down with Lindsay Anne Aamodt, Head of Marketing at Upland.