In a move that has sent shockwaves throughout the app ecosystem, Unity have announced a major revamp to their pricing structure for all games that are built on the Unity engine. Is there a future for In-App Advertising monetization? What are the alternatives?
The Bango ‘Three Minutes With’ series talks with app marketers and industry experts to get their views on User Acquisition (UA) and monetization in the global marketplace. In the latest interview, Bango sits down with Lindsay Anne Aamodt, Head of Marketing at Upland.