Image for Bango launches second worst ad campaign

We thought our ad on a billboard in the North of England was Britain’s worst ad placement. We might’ve been wrong. 

Sukey Miller - September 21, 2023
Image for An industry no longer in Unity

In a move that has sent shockwaves throughout the app ecosystem, Unity have announced a major revamp to their pricing structure for all games that are built on the Unity engine. Is there a future for In-App Advertising monetization? What are the alternatives?

Dale Lawrence - September 15, 2023
Image for The App-ocalypse - A marketing horror story with a happy ending...

Over the past few years, the quantity and quality of ad targeting data available to app marketers has been severely reduced. 

Sukey Miller - August 14, 2023
Image for Time to go on an ad-venture…

Digital advertising. It’s a jungle out there. 

Sukey Miller - August 01, 2023

More resources

Use cases Guides
Image for Reaching the Right Audience - Unveiling the Secrets of Purchase Behavior Targeting

The marketing intelligence data no ad campaign should be without

Market intelligence data bridges the gap between your existing customers and a vast potential audience for your product. The right data will literally find your next paying customer.

Sukey Miller - July 25, 2023
Image for A day in the life of a User Acquisition Manager

On a Mission to Reach Their Perfect Audience

Your role: UA manager. 

Your mission (should you choose to accept it!): Maximizing return on ad spend (ROAS) from social ad campaigns. 

Sukey Miller - July 17, 2023
Image for [Custom audience cheat sheet] How to unlock a new paying user base for your mobile app

Everything you need to know about using custom audiences to reach a new audience, increase campaign conversions and grow your paying user base, in one handy cheat sheet.

Sukey Miller - July 05, 2023
Image for [Webinar] How to take back control of your mobile app User Acquisition targeting

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

Sukey Miller - May 15, 2023
Image for Everything you need to know about Facebook Custom Audiences

In this guide, we will show you how to harness the power of Facebook's ad targeting options by creating Custom Audiences and Lookalike Audiences.

Sukey Miller - April 14, 2023
Image for User Acquisition Expert interview: Three Minutes with Upland

The Bango ‘Three Minutes With’ series talks with app marketers and industry experts to get their views on User Acquisition (UA) and monetization in the global marketplace. In the latest interview, Bango sits down with Lindsay Anne Aamodt, Head of Marketing at Upland.   

Sukey Miller - April 03, 2023