Blog

Bango Audiences talks with Stefana Pesko, UA team lead at games publisher Product Madness.

Bango sponsored the Growth track at PocketGamer Connects London 2023. In addition to our keynote, we participated on the Ultimate Growth Hack panel.

“Saying that 2022 was a tough year is an understatement. ATT puts iOS spend in complete darkness and one feels more like a magician than a quantitative marketer”.

What's influencing the development of mobile games and marketing strategies used including IFFA, P2E, subscriptions and social features?

We’ve compiled insights and guidance to help app marketers get the most from the substantial marketing opportunities Google Ads represents.

We’ve compiled insights and guidance to help app marketers get the most from the substantial marketing opportunities TikTok Ads represents.

We’ve compiled insights and guidance to help app marketers get the most from the substantial marketing opportunities Facebook represents.

Snapchat launched in 2011 and reported an active daily user base of approximately 347 million at the end of the second quarter of 2022. 

Are you considering marketing your mobile apps on TikTok? Don’t feel daunted by trying a new ad platform.

Essential Key Performance Indicators to measure and improve your mobile app marketing acquisition, engagement, retention, conversion and campaign performance.