Blog

Everything you need to know about using custom audiences to reach a new audience, increase campaign conversions and grow your paying user base, in one handy cheat sheet.

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

In this guide, we will show you how to harness the power of Facebook's ad targeting options by creating Custom Audiences and Lookalike Audiences.

The Bango ‘Three Minutes With’ series talks with app marketers and industry experts to get their views on User Acquisition (UA) and monetization in the global marketplace. In the latest interview, Bango sits down with Lindsay Anne Aamodt, Head of Marketing at Upland.   

Bango Audiences talks with Stefana Pesko, UA team lead at games publisher Product Madness.

Bango sponsored the Growth track at PocketGamer Connects London 2023. In addition to our keynote, we participated on the Ultimate Growth Hack panel.

“Saying that 2022 was a tough year is an understatement. ATT puts iOS spend in complete darkness and one feels more like a magician than a quantitative marketer”.

What's influencing the development of mobile games and marketing strategies used including IFFA, P2E, subscriptions and social features?

We’ve compiled insights and guidance to help app marketers get the most from the substantial marketing opportunities Google Ads represents.

We’ve compiled insights and guidance to help app marketers get the most from the substantial marketing opportunities TikTok Ads represents.