App marketing will never be the same. Apple is rolling back IDFAs, while Google continues to phase out third-party cookies. Then there’s changing government regulations and privacy conscious consumers. Combine these, and it’s clear user acquisition is facing the App-ocalypse. Targeted advertising seems to be doomed.
App developers and marketers fear what this means for their user acquisition.
of apps expected to shut down due to the App-ocalypse
New audience targeting might’ve worked once upon a time, but crackdowns on tracking methods emerged before developers could react. Now we’re in a situation where new users have become unreachable — an army of zombie customers, always present but impossible to reach and engage.
In this new world, app marketers are having to rethink their user acquisition strategies and results. They’re wondering if the App-ocalypse means the end of their businesses.
of app developers have "no idea" how they'll acquire new paying users once new privacy changes come into effect
Despite the difficulties posed by the App-ocalypse, app marketers and developers do understand the need for the changes. In fact, 64% agree that user privacy must be the top priority for their businesses in 2022.
Still, in this strange new world app marketers will struggle to reach large audiences of new, paying users.
Marketing budgets are already in decline, and now advertisers risk falling short on their KPIs, whether it’s ROAS, CPA, or conversions.
App marketing has always been difficult – now it’s a nightmare.
of app developers have lost sleep over the App-ocalypse
App marketers need a solution that doesn’t rely on old school targeting methods for their new user acquisition campaigns.
Enter Purchase Behavior Targeting — the only digital advertising method where app marketers can target the users most likely to buy.
Drawing on consumer purchase data from millions of transactions, Bango Purchase Behavior Targeting lets app marketers target ads at customers who’ve already bought similar products. No need for cookies and IDFAs, and no impact on user privacy.
of app developers and marketers consider Purchase Behaviour Targeting an effective user acquisition technique
The App-ocalpyse doesn’t have to spell doom for paying user acquisition. We know one daring app developer who’s already found a way to escape this marketing nightmare. Will he succeed? Download our comic book and find out…
